Job Description:
"Functional Keywords : Marketing Analytics , Sales Analytics, Consumer Analytics, Pre-sales , forecasting , media mix planning, marketing measurement effectiveness , campaign optimization
Skill Keywords : Market Mix modeling ( MMM) , Media Mix, Funnel Analysis , Campaign budget optimization , cross channel attribution modeling , campaign media optimization , propensity ,churn , market basket analysis , RFM Analysis , lifetime value analysis , channel behavior modeling, ROI optimization , ROMI ( return on marketing investment) , prediction models, A/B testing , net lift , regression , chatbot development
Coding /tool Keywords : Python , R , pyspark , SQL , Tableau , visualization , AWS , Azure , chatbot .
Domain Keywords : BFSI ( Banking ) , Banking, Retail , CPG , E-Commerce, Healthcare, Media "
